
Hanoi Innovation Hub Joint Stock Company (HiHUB)
Client | Hanoi Innovation Center Joint Stock Company (HiHUB)
Project Manager | Duc Nguyen
Technical & Production Director | Tuan Pham
Presentation & Event Identity Visual Manager | Hoang Hiep
Experience Designer | Long Nguyen
Along with the officials of the Hanoi People's Committee, Hanoi Innovation Center Joint Stock Company (HiHUB), and all participating partners and media agencies!
The announcement ceremony of Hanoi Innovation Center Joint Stock Company (HiHUB) presented a unique creative challenge for Dream Studio, given its conventional agenda: a keynote address, a product demonstration, and the center’s official introduction. Furthermore, the event took place in the auditorium of the Hanoi People's Committee Headquarters, a venue designed for administrative meetings rather than a dedicated performance stage. Given this context, the ceremony needed to convey the stature of a new innovation platform, while marking the debut of a pioneering public-private partnership model in Vietnam.
Moving away from traditional event archetypes, Dream Studio adopted a bold startup mindset to dissect and distill the core messaging. Consequently, the event was designed in the style of Big Tech keynotes: a minimalist stage design, along with a fast, sharp, and high-impact approach driven by both the presentation slides and the overall event pacing In tandem, conventional welcoming performances were replaced with curated segments that integrated seamlessly into the narrative arc. A decisive factor in the event's success was successfully advising the leadership of the Hanoi People's Committee and the City Police Department to pivot from rigid speeches to dynamic, highlight-driven presentations on stage.
Conceived and executed entirely during the Lunar New Year holiday, this project stands as a testament to the exceptional execution, agility, and management capabilities of Dream Studio’s high-caliber team. The success of the HiHUB announcement ceremony strongly reaffirms Dream Studio's core philosophy: moving beyond the role of an event producer, Dream Studio stands as a strategic partner to public sectors in fostering innovation, thereby shaping and advancing Vietnam's Cultural and Creative Industries in the new era.