Bkav Corporation
Client | Bkav Corporation
Creative Director | Viet Tu
Along with the entire staff of Bkav Corporation, all participating partners and media agencies!
Accompanying Bkav Corporation in the Bphone 2 Launch Event, Dream Studio developed a technology event according to modern performance standards, rivaling the product launch events of the world's leading technology corporations. Taking the “CHẤT” spirit as the overarching idea, the program was built uniformly from the visual identity system, space design to the performance and presentation, turning the standard product launch session into an engaging brand discovery and technology experience journey.
The launch ceremony gathered over 2,000 guests who were partners, press agencies, and the technology-loving community across the country. The venue was designed following a continuous experience flow, starting from the display area of Bphone 2's circuit board and technology models at the welcome lobby, before guiding attendees into the main space to discover the product's outstanding features. The program content was deployed through the keynote presentation of Bkav CEO Nguyen Tu Quang, combined with a system of slides, videos, and visual illustrations, recreating the development journey of Bphone 2 from the factory to the launch ceremony.
Through the Bphone 2 Launch Event, Dream Studio laid the foundation for the approach to technology events as a product experience and brand discovery journey, where stage design, presentation language, and visual content coordinated together to highlight the value of a “Made in Vietnam” product according to international performance standards.
