CONG TRI SPRING-SUMMER 2024 | FASHION SHOW

Continuing the long-standing collaboration with designer Cong Tri across multiple fashion seasons, Dream Studio was responsible for bringing the Spring-Summer2024 collection’s creative vision to life through space design, lighting, music, and the overall visual experience. Rather than focusing on scale or spectacular stage effects, the project was developed around the spirit of “quiet luxury”, where sophistication is expressed through materials, spatial composition, and the level of craftsmanship invested in every detail.

Hosted at Rose Villa, Dream Studio transformed the entire property into a fashion runway set within a tropical garden. The catwalk and backdrop were fully covered with custom-produced premium plush carpet, while the audience area featured specially selected black carpeting to create maximum visual contrast. All technical infrastructure, from signal cables and electrical systems to stage equipment, was carefully concealed from view, ensuring complete harmony with the architecture and landscape of Rose Villa.

This intentional sense of “invisibility” became the project’s greatest challenge. Every technical and operational element was meticulously planned and integrated to blur all boundaries between fashion, nature, and architectural space. It was an approach that demanded exceptionally high standards of aesthetics, technical execution, and attention to detail.

In addition, a cinematic lighting system and a bespoke musical score developed for each chapter of the collection created a seamless presentation experience, allowing the audience to focus entirely on the spirit of the Cong Tri Spring-Summer 2024 Collection. For Dream Studio, the project stands as a reflection of a creative philosophy in which the value of an experience lies not in spectacle, but in the ability to create a refined environment that allows fashion to be appreciated in its purest form.