ONE MOUNT GROUP 3RD ANNIVERSARY CELEBRATION

Celebrating the third anniversary of One Mount Group, the event transformed the company’s growth journey into a contemporary artistic experience for thousands of employees. Inspired by the message “One Dream - One Mission - One Proud”, the program was developed as a narrative about pioneering ambition, the pursuit of new frontiers, and the power of collective achievement. Rather than presenting a conventional corporate anniversary gala, Dream Studio approached the project as a statement of brand culture, where every member of the organization became an integral part of this memorable journey.

The opening performance, “The Everest”, combined a live violin performance by the violist  Hoang Rob with three interactive robotic arms. Mount Everest served as the central metaphor for aspiration, leadership, and the courage to conquer new challenges. It also reflected the symbolism of One Mount’s brand identity and its mission to build Vietnam’s first and largest integrated digital ecosystem. Through this staging language, technology was positioned not as the center of attention, but as a tool that amplifies human potential and creates meaningful value.

One of the event’s most memorable highlights was the first large-scale staging of One Mount Got Talent. From musical theatre and contemporary dance to LED performances and visual arts, every act was performed by One Mount employees themselves. Each performance was developed with a complete creative structure, encompassing concept development, music, visual design, and stage direction, turning employee participation into a central element of the overall experience.

The stage featured a monumental, mountain-shaped cubic LED installation,  creating a powerful and cohesive visual impression for all guests. The structure served both as a symbolic representation of One Mount’s name and as a dynamic multimedia canvas throughout the program.

The evening culminated in a symbolic finale as more than 2,200 employees joined together in a collective performance while One Mount’s infinity symbol rose above the crowd. This closing moment became a powerful expression of unity, shared purpose, and confidence in the future.

For Dream Studio, One Mount | One Proud transcends the boundaries of a standard corporate anniversary celebration. It demonstrated how performance art and contemporary storytelling can be leveraged as strategic tools  for building organizational culture, transforming a company event into a meaningful cultural experience where people connect with the vision, values, and aspirations of the organization they help create.