THE 60TH ANNIVERSARY OF VIETCOMBANK AND THE CONFERMENT OF THE “LABOR HERO” TITLE

The 60th Anniversary Ceremony of Vietcombank marked a significant milestone in the journey of one of Vietnam’s most influential financial institutions. Held in Hanoi, the event welcomed Prime Minister Pham Minh Chinh, senior leaders of the Party and State, domestic and international partners, as well as Vietcombank employees from across the organization.

For this project, Dream Studio was tasked with balancing the solemnity of a national-level commendation ceremony with the emotional narrative of Vietcombank’s 60-year development journey. Rather than separating the ceremonial and performance segments, the program was structured as a continuous multi-act narrative, unfolding like a musical production that traced the bank’s history. Art-cinematic documentary films were integrated throughout the experience, creating a seamless flow of storytelling, visual impact, and emotional engagement.

The project required more than six months of preparation and involved over 12 featured artists, 170 performers and musicians, together with thousands of production, construction, and operational personnel. Every stage of development was executed under a highly coordinated workflow, ensuring both delivery timelines and operational quality aligned with international standards.

One of the program’s defining moments was the flag-raising ceremony and performance of Vietnam’s national anthem “Tiến Quân Ca”, presented by a choir symbolizing the country’s 54 ethnic groups alongside singer Tung Duong. The performance served as a powerful expression of national unity, heritage, and aspiration, reinforcing the significance of the occasion.

Beyond commemorating a major institutional milestone, the event contributed to strengthening Vietcombank’s position as a leading financial brand while demonstrating Dream Studio’s capabilities in creative development, large-scale execution, and interdisciplinary collaboration for national-level events.