MYTEL MOBILE NETWORK LAUNCH CEREMONY IN MYANMAR

The launch ceremony of the Mytel mobile network in Myanmar was developed by Dream Studio to go beyond the scope of a conventional brand launch event, becoming a modern technology performance show with the message “Empower My Myanmar”.

The entire space was covered by a 270-degree screen system, combined with 3D projection technology using high capacity projectors, creating a multi-dimensional experience and diverse transformations throughout the program. The ceremony stage was designed by Dream Studio as a miniature smart city where Mytel products were present. Various fields such as transportation, education, healthcare, or commerce all applied Viettel's smart technology within them. Instead of introducing services in a traditional presentation style, the technological solutions were integrated directly into real-life stories through performance language, imagery, and visual effects. 

The project development process lasted nearly two months with the participation of creative, technical, and technological teams from Vietnam and Myanmar. Tens of tons of technical, projection, control, and technical infrastructure equipment were air-freighted  to serve the program. One of the highlights was the activation  ceremony using fingerprint recognition technology, where leaders of Viettel and Myanmar simultaneously placed their hands  on the electronic screen to activate the Mytel brand name. The combination of performance technology, brand content, and interactive experiences contributed to creating a symbolic launch event, marking an important milestone for Mytel in the Myanmar market.

This project was an opportunity for Dream Studio to transform brand messages into performance experiences through the language of technology. The combination of creative ideas, technical infrastructure, and interactive content expanded Dream Studio's approach to technology and brand events in the international market