The Architect of Cultural LegaciesThe Architect of Cultural Legacies
The Architect of Cultural LegaciesThe Architect of Cultural Legacies
Search
FILTER
PROJECTS
/
BRAND EXPERIENCE
BRAND EXPERIENCE
2018
KHÁCH HÀNG:

Bkav Corporation

BPHONE 3 LAUNCHING EVENT

CREDITS

Client | Bkav Corporation 

Show Director | Viet Tu

Production Director | Phan Hai Linh

Lighting Director | Quang Trong

Assistant Director | My Nguyen - Duc Minh

Production Assistant | Ngoc Anh - Duc Dang

Connectivity and Visual Assistant | Tung Nguyen

Stage Assistant | Mai Chi - Ngo Tam

Sound Engineer | Hoang Le Hai

Along with the entire staff of Bkav Corporation, and all participating partners and media agencies!

ABOUT

Accompanying Bkav Corporation in the Bphone 3 Launch Event, Dream Studio developed a technology event with modern performance standards, equivalent to the product launch events of major global technology corporations. The highlight of the program lay in its minimalist, modern presentation slides and videos, transforming  the stage of the Bphone 3 Launch Event into a connecting space between technology and user experience.

The preparation process for the launch ceremony was carried out over several months. The program gathered over 2,500 guests, including many technology experts, press representatives, and key partners. Besides the main space of the ceremony, Dream Studio also built a product experience area so that guests could directly interact with the Bphone 3 immediately after the launch segment. 

Through the Bphone 3 Launch Event, Dream Studio continued to pursue an approach to technology events as a journey of product experience and brand discovery. This approach visually and persuasively highlighted the product's value through the main focal points: stage design language, presentation slides, and product introduction videos – all carrying a minimalist and modern style that closely mirrored the events of the world's major technology corporations.

← Previous
Next →