VIETTEL GROUP NEW BRAND IDENTITY LAUNCH

The rebranding launch of Viettel Group presented Dream Studio with a significant challenge: how to digitally transform a traditional auditorium constrained by fixed architectural infrastructure into a unified, immersive experience for two vastly different audiences– guests attending in person and the millions of viewers watching via livestream.

At a time when the event industry was increasingly dependent on digital simulation technologies such as AR (Augmented Reality) and XR (Extended Reality),solutions primarily optimized for audiences viewing through intermediary screens,Dream Studio chose a different path: Actual Reality over Virtual Reality.

Dream Studio created Vietnam’s first fully LED-based, five-dimensional stage environment, where all visual effects, spatial depth, and data movement were generated entirely through physical technical systems and refracted lighting techniques within the venue itself. This approach delivered a futuristic, technology-driven environment that could be experienced equally by in-person guests and online viewers, fundamentally redefining the traditional corporate conference format.

The ceremony unfolded through a coherent three-chapter structure that mirrored Viettel’s growth trajectory and digital transformation journey:

• Chapter I | The Future | The experience began in a state of stillness. A lighting installation, combined with experimental music by DJ Tri Minh and the physical language of contemporary dancers, recreated Viettel’s origins in the Analog era.
• Chapter II | The Transformation | As the spatial LED system was activated, the conventional physical boundaries of the auditorium appeared to dissolve. Streams of digital data and light flowed around the audience, visualizing the massive transition into the Digital Age.
• Chapter III | The EverRED | At the climax of the lighting programming system, the entire five-dimensional environment simultaneously shifted from Viettel’s traditional blue and yellow tones into a vibrant red spectrum, creating a powerful and precisely orchestrated moment for the unveiling of the company’s new brand identity.

The project stands as a practical demonstration of Dream Studio’s distinctive creative approach to contemporary technology trends. By combining spatial mathematics, advanced lighting engineering, and contemporary visual design, Dream Studio delivered a bespoke solution tailored specifically to Viettel.

The success of the project once again reaffirmed Dream Studio’s core philosophy: working alongside each client to discover and decode their “Unique DNA”, creating brand experiences with depth, meaning, and long-term value.