The Architect of Cultural LegaciesThe Architect of Cultural Legacies
The Architect of Cultural LegaciesThe Architect of Cultural Legacies
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2025
KHÁCH HÀNG:

Techcombank

TECHCOMBANK ECOSYSTEM DAY 2025

CREDITS

Client | Techcombank

Creative Director | Viet Tu

Project Manager | My Nguyen

Stage Director | Duc Nguyen

Technical Director | Toan Le

Account Manager | Nhu Hoa

We-Talent Team Manager | Duy Linh

Lighting Director | Long Kenji

DOP | Tran Vo (in Ho Chi Minh City) - Jino (Buba) (in Hanoi)

Sound Engineer | Hoang Le Hai - Duy Le

Head Choreographer | Tu Vo

Multimedia Manager | Tung Nguyen - Hoang Hiep

Front-Of-House Manager | Dang Ha My

Along with the entire staff of Techcombank, Masterise Group, One Mount Group and all participating partners and media agencies!

ABOUT

With the theme “Together One Momentum”, Ecosystem Day 2025 was developed by Dream Studio as a large-scale engagement experience for the communities of Techcombank, Masterise Group, and One Mount Group. Held simultaneously in Hanoi and Ho Chi Minh City, the event provided an opportunity for members across the ecosystem to connect, participate in a wide range of activities, and celebrate their shared journey of growth and achievement.

The concept of “collective momentum” was translated into both spatial design and performance infrastructure through a minimalist yet highly symbolic stage architecture. Three large-scale vertical LED screens represented the ecosystem’s three core pillars: finance, real estate, and technology. The central stage was complemented by a series of plus-shaped satellite platforms , integrated with programmable lifts and multi-directional moving stage systems. This spatial arrangement expanded opportunities for interaction between performers, competition teams, and thousands of employees attending the event.

Ecosystem Day 2025 was structured as an integrated festival experience, where cultural activities, live performances, talent competitions, and brand activations were connected through a seamless narrative journey. Every touchpoint was carefully curated to foster stronger engagement among participants while reflecting the spirit of collaboration, shared ambition, and collective growth that defines the ecosystem.

Through this project, Dream Studio continued the commitment to creating meaningful experiences that connect people with organizational culture. By transforming corporate gatherings into platforms for engagement and shared identity, Dream Studio contributes to strengthening brand value and nurturing corporate culture in an increasingly dynamic business landscape.

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