The Architect of Cultural LegaciesThe Architect of Cultural Legacies
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2024
KHÁCH HÀNG:

Techcombank

TECHCOMFEST 2024

CREDITS

Client | Techcombank

Creative Director | Viet Tu

Project Manager | My Nguyen

Stage Director | Duc Nguyen

Technical & Production Director | Ngoc Bao (Ho Chi Minh City) - Toan Le (Hanoi)

Experiential Operations Technical & Production Director | Kien Tran

Account Manager | Nguyet Linh - Trinh Bui

Lighting Director | Long Kenji

Sound Engineer | Tran Le Nguyen (Ho Chi Minh City) - Hoang Le Hai (Hanoi)

Head Choreographer | Tu Vo

Choreographer | Hoang Thong Dance Team

Multimedia Manager | Tung Nguyen

Visual Manager | Hoang Hiep - Hung Trinh

Media Manager | Nhu An

Front-of-House Manager | IK Group Communications

Stage Designer | Nguyen Hoang Long

Event Identity Designer | IK Group Communications

Experiential Booth Designer | IK Group Communications (Ho Chi Minh City) - Tai Dai (Hanoi)

Costume Designer | Dao Hong Anh

Prop Designer | Uyen Ti Ni

Along with the entire staff of Techcombank, Masterise Group, One Mount Group, the performing artists, and all participating partners!

ABOUT

TechcomFest 2024 was the annual connection and appreciation festival dedicated to the employees across the Techcombank – Masterise Group – One Mount Group ecosystem. Conceptualized and developed by Dream Studio, the program followed an all - day immersive experience model, seamlessly integrating internal engagement initiatives, product and service showcases, and a highly experiential festival-style mega-concert for all attendees.

The line-up featured popular indie artists alongside prominent names from the mainstream music industry, cultivating a vibrant, modern atmosphere that echoed the core ethos of the ecosystem: Be Greater.

TechcomFest 2024 also marked a new chapter in Techcombank’s approach to corporate  culture and employee engagement events. By placing experience, connection, and community at the center of the design strategy, the program demonstrated how internal events can serve as powerful platforms for strengthening culture, fostering engagement, and reinforcing shared values across a growing business ecosystem. 

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