VINHOMES CENTRAL PARK 2016

Marking the first collaboration between Dream Studio and Vinhomes, Vinhomes Central Park 2016 was one of the events with the largest investment scale in the Vietnamese market at that time. Taking place over two days along the Saigon River, the program was developed as a community music festival combining a series of experiential activities, gathering over 200 artists and attracting tens of thousands of attending audiences. 

The stage idea was inspired by the image of the sun rising over the Saigon River, symbolizing the movement rhythm of a new urban area. The outdoor stage system was designed with an international music festival scale, integrating a large LED screen system, 3D visuals, and a multi-layer performance infrastructure to create spatial depth and a continuous movement feeling. From that main idea, Dream Studio created a four-chapter emotional journey: opening with “Energy of a new day”, transitioning into “Emotional sublimation” and “Dreams come true”, then ending with “Explosive climax” when singer Truc Nhan and artist Mew Amazing performed a custom-rewritten rendition of the hit track “Thật Bất Ngờ (Such a surprise)”  tailored specifically for Vinhomes Central Park.

During the two music festival nights, over 200 artists performed together in front of tens of thousands of spectators. The program gathered a top lineup of artists such as Dam Vinh Hung, Le Quyen, Ho Ngoc Ha, Toc Tien, Dong Nhi, Noo Phuoc Thinh, Son Tung M TP, Truc Nhan, along with many other outstanding names. Each act was developed with its own distinct stage, props, visual effects, and performance language; in fact, the production budgets dedicated solely for props and effects of many performance segments were equivalent to the scale of an independent event.

For Dream Studio, Vinhomes Central Park 2016 was the opening project for an enduring partnership with Vinhomes in the following years. The program simultaneously marked a new phase for the Vietnamese event industry, when brand opening ceremonies were elevated into systematically invested entertainment experiences that both met international standards and created impressive business results.